Nike shares fall after Q1 FY2027 results as Greater China revenue drops 22% and guidance turns cautious
AI Market Summary
Nike's Q1 FY2027 results mixed modest EPS and margin improvement against slightly soft revenue and continued demand and channel weakness. Greater China revenue plunged 22% and Nike Direct digital sales fell 13%, reinforcing concerns about brand momentum and distribution reset risks. Management's conservative FY2027 outlook for high-single-digit revenue decline weighed on after-hours shares, highlighting competitive and China-demand headwinds.
Impact level
● Medium
Affected assets
NCSKNKE2USD/USDT-2.23%
AI Insight · NCSKNKE2USD/USDTAI Insight
▼ Bearish
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Nike reported Q1 FY2027 revenue of $11.21bn, down 4% year on year and slightly below expectations, while diluted EPS came in at $0.48, above the roughly $0.44 anticipated. Gross margin rose 60 bp to 42.8%. However, Greater China revenue plunged 22% and Nike Direct digital sales fell 13%, prompting a cautious outlook. The stock slid nearly 5% in after-hours trading.
