Coles to end Palantir contract after 2027 following privacy backlash
Coles confirmed it will not renew its Palantir contract beyond 2027 after privacy activism and shareholder pressure, ending a 2024 partnership that provided Palantir access to extensive operational data. The decision highlights rising ESG and data-governance risk for surveillance-adjacent enterprise software vendors, potentially increasing customer-retention scrutiny and reputational overhang. Near-term focus may shift to pipeline durability in regulated consumer-facing sectors.
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Australia’s supermarket giant Coles has confirmed it will not renew its contract with Palantir beyond 2027. The partnership, signed in early 2024, gave Palantir access to more than 10 billion rows of operational data. The decision followed pressure from a consumer privacy campaign that gathered more than 85,000 signatures and placed advertising outside close to 700 stores.