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Autocar

Xpeng brings UK sales in-house ahead of L03 crossover launch

AI Market Summary
Xpeng is bringing UK sales operations in-house ahead of the L03 crossover launch, shifting control of strategy and commercial execution while keeping International Motors for operational services. The move signals a push to strengthen brand positioning, pricing, and distribution in a key European market after ~1,800 G6 deliveries. Near-term market focus is on execution risk, dealer-network scaling, and demand sensitivity around a sub-"40k entry point.
Impact level
● Low
Affected assets
XPIN/USDT+3.03%
AI Insight · XPIN/USDTAI Insight
● Neutral
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Chinese electric vehicle maker Xpeng said it is taking back control of its UK sales operations and will set up its own national sales company, after International Motors previously handled retail. The company said it has delivered 1,800 G6 vehicles to UK customers. Xpeng is preparing to launch the new L03 crossover in the UK, with an expected entry price below £40,000.
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