Nike flags high single-digit revenue drop for fiscal 2027 as shares fall 6% after results
AI Market Summary
Nike's quarter highlighted broad demand weakness: Nike Brand sales fell 4%, digital revenue dropped 13%, China sank 26%, and Converse plunged 28%, while inventory declined just 3%. Management guided FY2027 revenue down a high single-digit percentage and set EPS at $1.15–$1.35 versus $1.66 consensus, alongside signaling another layoff round. The miss and cautious outlook reinforce concerns over consumer discretionary softness and execution risk.
Impact level
● Medium
Affected assets
NCSKNKE2USD/USDT-1.99%
AI Insight · NCSKNKE2USD/USDTAI Insight
▼ Bearish
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Nike reported another weak quarter, with Nike Brand sales down 4%, online sales down 13%, China sales down 26% and Converse sales down 28%. The company said it expects fiscal 2027 revenue to fall by a high single-digit percentage. Nike guided earnings per share of $1.15 to $1.35, below the market’s $1.66 expectation, and indicated another round of layoffs.
