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USA Today

KFC picks CocaCola over Pepsi. Here's when it starts

AI Market Summary
KFC will drop PepsiCo beverages at ~3,700 U.S. restaurants from January 2027, replacing them with Coca-Cola. The loss removes a marquee fountain account from PepsiCo as it battles soft North American soda demand and activist pressure from Elliott, a modest but symbolically negative headline for PEP shares. Coca-Cola gains incremental foodservice volume. Financial terms were undisclosed, so near-term earnings impact is limited.
Impact level
● Low
Affected assets
NCSKPEP2USD/USDT+1.52%
AI Insight · NCSKPEP2USD/USDTAI Insight
▼ Bearish
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KFC is replacing Pepsi with Coca-Cola at 3,700 US restaurants in 2027, ending a nearly 40-year partnership. Here's what customers need to know.