How Pepsi fell behind in the cola warsand then lost KFC

PepsiCo's North American beverage unit shrank 2% by volume last quarter, with Pepsi holding just 8.1% of U.S. carbonated soft drink volume versus Coke's 18.5%. Management calls soda repair a priority, signaling pricing and marketing pressure ahead. For equity holders, this is a company-specific headwind, unlikely to move broad indices or crypto, but it reinforces soft-drink share erosion in a price-sensitive consumer backdrop.