Apple shares drop 6.12% after iPad and Mac price hikes of up to $200

Apple said it is raising prices for several hardware lines, including iPad and Mac, with increases ranging from $100 to $200, citing soaring memory costs driven by AI data centers. The company said the speed and scale of component price increases were unprecedented and that it could no longer absorb the costs. Apple shares fell 6.12% on the day, erasing about $265 billion in market value. Microsoft’s Xbox also announced price increases, underscoring broader pressure across the memory supply chain.