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AI firms outbid Apple; Nvidia tops TSMC, DRAM 4x and NAND 3x forecast
Updated on February 2, 2026 at 1:28 AM UTC, Apple faces intensifying competition for chips as AI companies bid aggressively for the same components. Nvidia has surpassed Apple as TSMC’s largest client, while TechInsights projects DRAM prices could quadruple and NAND triple by year-end. Mike Howard estimates an extra $57 memory cost for an entry-level iPhone 18, impacting margins on a $799 device.