X to Roll Out Paid Promotion Disclosure Tools Next Week, Targeting Crypto and AI Ads

X will begin rolling out disclosure features for paid promotions next week, X Head of Product @nikitabier said. Accounts engaging in undisclosed promotions will face suspensions, Bier said in a reply to a Kalshi promotional post that lacked a paid partnership label. The changes target undisclosed advertising by crypto KOLs, prediction market promoters and AI influencers who present sponsored content as organic posts.