Why Is Snap Inc. (SNAP) Stock Price Up 14.43% Today, August 4? Earnings Beat and Q3 Guidance Lift Advertising Outlook

Snap shares surged after Q2 revenue beat expectations and management guided Q3 sales above consensus, improving the market's view of advertising momentum and cash generation. The move reflects a company-specific repricing tied to stronger North American advertiser demand and event-driven ad spend, though durability remains uncertain. In the near term, positioning may be sensitive to confirmation that the guidance uplift is sustained as World Cup-related demand fades.