Ford and GM set for steepest U.S. market-share declines through Q3, Cox forecast shows
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Cox Automotive forecasts the sharpest US market-share declines for GM and Ford through Q3, driven by weaker fuel-economy lineups and model/production disruptions, while hybrid-heavy Toyota and Honda gain amid higher gasoline prices tied to the Iran war. The data implies competitive pressure and mix headwinds for Detroit automakers even as overall US auto demand looks resilient, with industry sales expectations raised to 16.1M units.
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General Motors and Ford are expected to post the sharpest U.S. market-share losses among major automakers through the first three quarters of the year, an industry forecast shows. Ford’s sales are projected to fall 8.8%, pulling its share down to 12.5%, while GM’s sales are seen declining 6.2% with share slipping to 16.7%, according to Cox Automotive. Toyota and Honda are forecast to grow sales 1.1% and 5.6%, respectively, as demand for fuel efficiency rises amid higher gas prices.
