Morgan Stanley to Enable Retail Spot Bitcoin Trading on E*TRADE in Early 2026

Morgan Stanley plans to launch direct spot Bitcoin trading for retail investors on its E*TRADE platform in early 2026, partnering with Zerohash for trading and custody support. The bank will allow clients to buy, sell, and hold Bitcoin within standard brokerage accounts, with additional services such as lending, yield products, and in-house custody expected to follow. Bitcoin recently traded at $66,132 with a 24-hour volume of $43.370B, down 3.00% over the same period.