The Juventus Fan Token (JUV) is a
blockchain-based utility token developed in partnership with Juventus Football Club and Socios, a fan engagement platform powered by the Chiliz ecosystem, to enhance supporter interaction and influence club decisions. Launched as part of the Chiliz Chain, an
Ethereum-compatible proof-of-authority sidechain, JUV operates through the Socios app, where fans exchange Chiliz (CHZ) for JUV to participate in binding polls, access exclusive content, and earn rewards like
NFTs or merchandise. The token leverages smart contracts for secure voting on fan decisions, such as goal celebration songs or locker-room messages, while integrating gamified elements for community building, all secured by audited protocols and emphasizing real-world utility in sports engagement.
When Did Juventus Fan Token Launch?
Juventus Fan Token was launched on November 24, 2019, through a Fan Token Offering (FTO) on the Socios platform in collaboration with Juventus F.C. and Chiliz, marking one of the earliest sports fan tokens and the first for a Serie A club. The initiative, spearheaded by Socios CEO and founder Alexandre Dreyfus alongside Juventus executives, raised significant interest amid the club's global fanbase of over 340 million. Key milestones include the 2020 initial listings on exchanges, 2021 expansions to NFT rewards and staking previews, and 2025 updates for enhanced AR experiences, with cumulative trading volume exceeding $500 million by December 2025.
What Are the Key Features of Juventus Fan Token?
Juventus Fan Token offers smart-contract-enabled governance for club polls on decisions like matchday atmospheres or merchandise designs, exclusive rewards including VIP access, NFTs, and collectibles, and integration with the Socios app for seamless mobile engagement. Built on the Chiliz Chain for low-fee, high-speed transactions, it supports staking for future NFT benefits, cross-chain compatibility with Ethereum and BEP-20 standards, and gamified utilities like AR token hunts, all while ensuring regulatory compliance through audited security and transparent on-chain voting to foster deeper fan-club connections in the $50 billion sports entertainment sector.
What Is JUV Used For?
JUV is used for voting in official club polls via the Socios app, accessing exclusive rewards such as NFTs and matchday perks, staking to earn additional benefits like merchandise discounts, providing liquidity on exchanges for trading, and participating in community events or AR challenges that enhance fan experiences.
What Is the JUV Token Utility?
JUV functions as a governance utility token for influencing Juventus decisions through smart-contract polls, a rewards mechanism for exclusive content and NFTs, and a staking asset for future benefits, while capturing value through transaction fees and ecosystem growth in the Chiliz/Socios network.
What Blockchain Does Juventus Fan Token Operate On?
Juventus Fan Token operates on the Chiliz Chain, an Ethereum-based proof-of-authority sidechain optimized for sports fan engagement, with BEP-20 compatibility on
Binance Smart Chain for broader interoperability and low-cost transactions.
What Are JUV Tokenomics?
JUV has a fixed maximum supply of 20 million tokens, with approximately 11.41 million in circulation as of December 2025 following the 2019 FTO distribution of 1.3 million to fans. Allocation includes 6.5% for initial offering, with the remainder held by Juventus for community activities and rewards; no ongoing emissions, with deflationary pressure from potential staking locks and ecosystem burns to support long-term holder value.
How To Securely Store JUV
JUV works with the most popular crypto wallets that support
EVM-based assets. The easiest way to engage with JUV is through
BingX Spot Market where users can buy, sell, and hold tokens securely without managing private keys or additional wallet setups. This approach offers exchange-level security, a custodial wallet service, and instant trading access, making it convenient for new and experienced users alike. This token is also compatible with leading self-custody wallets such as
MetaMask and
Trust Wallet along with other major EVM-compatible wallets and hardware options like
Ledger. These wallets give users full control over their private keys and allow direct participation in decentralized applications, platform features, staking, governance, and cross-network transactions within the Juventus Fan Token ecosystem. By adding the Chiliz Chain network and importing the JUV token using its contract address, users can enjoy secure and seamless access to all platform utilities and rewards.
Is JUV a Good Investment?
Juventus Fan Token provides tangible fan engagement in a global sports powerhouse, with a capped 20 million supply and real-world utilities like polls and NFTs driving demand amid the $50 billion sports entertainment market. As of December 2025, 11.41 million circulating tokens yield an $8.55 million market cap, supported by consistent club activity and Chiliz ecosystem growth, though it faces volatility from sports sentiment and limited broader
DeFi integration. Its low-fee structure and audited security offer resilience; suitable as a niche, mid-cap sports token for diversified portfolios, with thorough due diligence advised.