The UFC’s June 2026 White House card ended with an approximate $30 million loss after the promotion covered the costs and did not sell tickets. Initial costs were expected to climb past $60 million, but sponsorships and other partnerships reduced the bill. The loss weighed on margins at UFC and across parent company TKO, though it did not prevent a strong second quarter: UFC revenue rose 29% year over year to $535.7 million, including a $64.7 million lift in media rights tied mainly to a new Paramount broadcast deal that began in January.