Travala (AVA), rebranded to Concierge.io, is a blockchain-powered travel booking platform that enables users to pay with cryptocurrency for hotels, flights, activities, and experiences across more than 2.2 million properties worldwide, offering instant fiat conversion and low fees. Founded by Matthew Luczynski in 2017, it integrates Binance Pay and multiple chains for seamless bookings, providing loyalty rewards, cashback, and staking benefits through the AVA token. The platform combines traditional travel inventory with crypto incentives, including debit card options and compliance features, creating a regulated, enterprise-ready payment ecosystem bridging fiat and digital assets.
When Did Travala Launch?
Travala was founded in 2017 by Matthew Luczynski, launching the AVA token in 2018 on NEO before migrating to
Ethereum. The platform gained early traction with merchant integrations in 2018-2019, underwent strategic rebranding to Concierge.io in 2023 for luxury focus, and continued expansion in 2025 with mobile booking enhancements and regulatory partnerships, maintaining 3 million+ listings by December 2025.
What Are the Key Features of Travala?
Travala offers cryptocurrency payments for 2.2 million+ global properties with instant fiat conversion, AVA loyalty rewards and cashback up to 10%, staking for tiered benefits and governance, multi-currency support including
stablecoins, audited security with fraud protection, and business tools including invoicing, automated payouts, and crypto debit card integration for seamless real-world adoption.
What Is AVA Used For?
AVA is used for booking discounts and cashback rewards,
staking to unlock higher loyalty tiers and yields, voting on governance for platform features, paying fees with benefits, and accessing premium travel perks like priority support or exclusive deals.
What Is the AVA Token Utility?
AVA secures loyalty staking for tiered rewards and cashback, powers governance votes on partnerships and upgrades, captures value from booking fees for treasury, incentivizes users through discounts, and funds ecosystem growth for new inventory and integrations.
What Blockchain Does Travala Operate On?
Travala operates on Ethereum for AVA token with BEP-20 compatibility on
BNB Chain, supporting multi-chain payments without single-chain limitations.
What Are AVA Tokenomics?
AVA has a maximum supply of 100 million tokens, with approximately 60 million circulating as of December 2025 from vesting. Allocation: ecosystem rewards, staking, team vested, liquidity, treasury; deflationary via burns from fees.